Social Media Marketing, Reality and Lies

Social Media Marketing appears to be the current buzz word for anyone planning to increase their online existence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?

S.M.M business are now springing up all over the place these days and they are informing anybody that will listen about how incredibly crucial social media like Facebook twitter and YouTube are to your organisation but, for the average little to medium sized organisation, does marketing to socials media actually live up to all the buzz? Is investing a small fortune on employing a SMM company really worth it? And has anyone really done their research study on this prior to they worked with someone to establish there Facebook company page? Some SMM companies are setting up things like Facebook service pages (which are totally free) for $600 to $1,000 or more and informing their clients that they don't need a site since Facebook is the most significant social media network on the planet and everybody has a Facebook account. Now while it may hold true that Facebook is the biggest social network on the planet and yes, Facebook's members are possible consumers, the genuine concern is are they really purchasing? Social media marketing companies are all too delighted to point out the positives of social media like the number of people use Facebook or how many tweets were sent out last year and the number of individuals enjoy YouTube videos etc. but are you getting the full picture? I when sat beside a SMM "specialist" at a business workshop who was spruiking to anybody who came within earshot about the fantastic advantages of establishing a Facebook service page for small business (with him of course) and selling on Facebook. So, interested by the abovementioned "experts" suggestions I looked him up on Facebook only to discover he had only 11 Facebook pals (not an excellent start). So being the research nut that I am, I chose to take a great look into SMM in regard to offering to see if it actually worked, who did it work for and if it did why did Social Media Marketing work for them? And should service rely so heavily on social networks for sales?

As a web designer I was constantly (and now significantly) faced with several social networking obstacles when prospective customers would state that having a site sounds good but they had a Facebook organisation page and had actually been informed by various sources (the ever present yet confidential "they") that socials media were the important things to do, however after discussing their needs it became quite clear that those potential clients didn't really know why they required social media networks or SMM to produce online sales, They just wanted it. For medium and little sized organisation I constantly recommended building a quality website over any kind of social media network, why? Well it's easy truly since social media is Social Media, and social Networks are Social Networks they are not service media and business networks (that would be more like LinkedIn). I understand that sounds simple but it's true and the stats back it up. The reality is that social media marketing cannot tell you that Facebook is a social network not an online search engine and regardless of the variety of Facebook users and Google users being around the very same, individuals don't use Facebook in the same way that they use a search engine like Google (which has around half the online search engine market), Yahoo and Bing to search for company or items. They use it to correspond with friends and family or for news and home entertainment. In a recent study done by the IBM Institute for Business Worth around 55% of all social media users mentioned that they do not engage with brand names over social media at all and only around 23% really purposefully utilize social media to communicate with brands. Now from all the people who do utilize social media and who do communicate with brand names whether actively or not, the majority (66%) state they need to feel a company is interacting truthfully before they will engage.

So how do you use social media marketing? And is it even worth doing?

Well initially of all I would say that having SEO Agency a well enhanced site is still going to bring you far more business that social media in many cases particularly if you are a little to medium sized regional organisation due to the fact that far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a site you're missing out on out on all of that possible organisation. Regardless of all the (not so good) stats I still believe it is still a good idea for organisation to utilize social media simply not in the very same method that a lot of SMM experts are today, Why? Is it in a Social Media Marketing company's best interest to talk social networks up?

I believe the major difference in between socials media and online search engine is intent. Individuals who utilize Google are intentionally looking for something so if they do a look for hair stylists that's what they are looking for at that particular time. With something like Facebook the primary intent is typically to get in touch with friends and family. In October 2008, Mark Zuckerberg himself said "I don't believe socials media can be monetized in the same way that search (Search Engines) did ... In three years from now we need to find out what the optimal design is. However that is not our main focus today". One of the most significant issues service face with socials media and SMM is understanding. Inning accordance with the IBM Institute for Service Value study there were "significant gaps in between exactly what businesses think consumers appreciate and exactly what customers say they want from their social media interactions with business." In today's society people are not just going to hand you over there recommendations, Facebook likes, comments or information without getting something back for it, so the old saying "exactly what's in it for me?" comes into play. The primary factor many people offer for engaging with brands or company on social media is to receive discount rates, yet the brands and organisation themselves think the primary factor people engage with them on social media is to learn about brand-new items. For brands and company receiving discounts only ranks 12th on their list of reasons why people connect with them. A lot of companies believe social media will increase advocacy, but only 38 % of consumers concur.

Companies need to discover more innovative methods to get in touch with social media if they wish to see some sort of arise from it. There were some good initiatives displayed in the IBM research study of companies that had gotten some sort of a manage on how to use social media to their benefit, keeping in mind that when asked exactly what they do when they interact with companies or brand names via social media, consumers note "getting discounts or discount coupons" and "buying products and services" as the top 2 activities, respectively an USA ice cream company called Cold Stone Creamery offered discount rates on their items on their Facebook page. Alternatively there is a terrific program introduced by Finest Purchases in the UNITED STATE called Twelpforce where workers can react to customer's concerns by means of Twitter. With both Cold Stone Creamery and Twelpforce the benefit is plainly in the favour of the fantastic technique & the prospective customer to social media marketing is to offer without attempting to offer (or looking like your selling) sadly most social media marketing is focused the wrong way.

Constructing a tangible purchaser to customer relationship via social media is challenging and probably the most benefit to company' utilizing social media to improve their sites Google rankings. But service' need to comprehend that you cannot simply setup a Facebook business page and expect the very best. SMM requires effort and potential clients have to see value in exactly what you have to use via your social media efforts give them something worth their social interaction and time then you may improve outcomes.

Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original rate ... and the suits are flying


As a web developer I was continuously (and now progressively) confronted with numerous social networking difficulties when potential customers would say that having a site sounds great however they had a Facebook service page and had been informed by different sources (the ever present yet anonymous "they") that social networks were the thing to do, however after discussing their needs it became quite clear that those possible clients didn't in fact know why they required social networks or SMM to produce online sales, They just desired it. Well it's simple actually since social media is Social Media, and social Networks are Social Networks they are not business media and service networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Service Value around 55% of all social media users mentioned that they do not engage with brands over social media at all and just around 23% actually actively use social media to interact with brand names. Well first of all I would state that having a well enhanced website is still going to bring you far more service that social media in most cases specifically if you are a small to medium sized regional service because far more individuals are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you don't have a site you're missing out on all of that possible company. The main reason most individuals give for engaging with brands or organisation on social media is to receive discount rates, yet the brands and service themselves think the primary reason individuals interact with them on social media is to find out about new items.

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